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Fishing News - 6/30/03

    Hooked on Fishing

    APPLY ON-LINE NOW FOR FREE KIDS FISHING DERBY KIT

    Registration opens for agencies and organizations to host a local event in the hugely popular Wal-Mart Kids All-American Fishing Derby program

    KETCHUM, Okla. -- The biggest and fastest growing kids fishing derby program is about to get even bigger. Over 300,000 kids up to age 16 participated in 1,822 Wal-Mart Kids All-American Fishing Derby events in 2003. Registration has now been opened for 2004 and organizers predict the biggest year ever in the 18 year history of the program which already reaches all 50 states.

    Hooked On Fishing International (HOFI) now invites qualified agencies and organizations to register for a free fishing derby kit with a how-to handbook, prizes, name tags, goodies for each participant and almost everything else they will need to hold their own on-the-water fishing event in 2004.

    Local events last typically half-a-day and usually include snacks and drinks for the youngsters. They are staffed by adult volunteers from the community, typically from organizations like the Optimists, Lions, Kiwanis, Elks, Chambers of Commerce and Jaycees, angling and various outdoor organizations, scout groups, parks and recreation departments, and others.

    HOFI has designed the official web site for on-line registration to be as easy as 1, 2, and 3.

    (1) On the Internet go to www.kids-fishing.com

    (2) Click the yellow box in the middle of home page: The box reads "Registration is now open! Click here to Apply On-line."

    (3) Complete the application and submit it on-line.

    HOFI provides the fishing derby kits free of charge to qualifying organizations. The deadline for submitting an application for the 2004 program is February 15, 2004. All derby kits will be shipped to the designated organization representative on or about March 15, 2004.

    In addition to Wal-Mart Stores, Inc., the Kids All-American Fishing Derby program benefits from its 2003 partnerships with Bar-S foods Company, Berkley PowerBait, Berkley Trilene, ConAgra Foods, Dubble Bubble Bubble Gum, Eagle Claw, EverStart Batteries, FishingWorld.com, Fujifilm, Johnson & Johnson First Aid Pocket Pals, Kellogg's, Kraft Foods, Laker Fishing Tackle, and Zebco.

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